This is a 2 – day conference from March 05 – 06, 2019 in Lagos, Nigeria that aims to bring together the leading figures in big data and business analytics across sectors in Sub-Sahara Africa. The primary objective is to discuss ways business can take advantage of their data as intellectual property to make informed strategic business decisions. It is time for business leaders and policymakers in Africa to shift from making intuition-based decisions to making data-driven decisions that align with organization strategies. This conference will include panel discussions, workshops, executive networking cocktail and exhibitions from brands and stakeholders.
Professor Ghose presents how blockchain “can make data-driven marketing more transparent by validating and analyzing every consumer’s journey through verified ad delivery,” by allowing brands to ascertain that they’re receiving the services for which they pay vendors. It would also give consumers improved control over how their data are being used. Blockchain, Ghose will show, “has the potential to allow newer ad tech vendors,” such as telecom providers, “a credible chance to compete” against established leaders in the digital advertising market.